Eco Lifestyle, Healthy Lifestyle, Natural Cosmetics
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my journey into ethical fashion

Besma Whayeb is an ethical lifestyle blogger and freelance writer. Her blog, Curiously Conscious, has become a hub for a new generation of conscious consumers, focusing on natural and organic beauty, ethical fashion and homewares, healthy food, wellness and eco travel.

“My change to living an ethical lifestyle came about after experiencing culture shock in Paris. I’d moved to Paris as part of my degree and had fallen in love with the culture; I love the way Parisians do things – simple, understated, elegant. I felt like my cheap t-shirts weren’t quite up to scratch, and I’d already turned vegetarian, was eating lots of organic food, so I decided to apply the same inquisitive eye to my clothes.

I was deeply troubled to find that the clothes I had been buying caused poverty and pain for millions of fashion industry workers. It was one of those revolutionary moments, looking down at a dainty dress and wondering how such a pretty thing can come from system of exploitation, poor working conditions, and even death.

It was in that instant that I decided to change my buying habits.

Deciding My Principles

The first thing you have to do in order to shop more ethically is to change your on buying behaviour. What is important to you? Do you want to shop without hurting animals (no fur, no leather), or perhaps you care more about fair labour practices?

There are three key descriptors in the ethical fashion umbrella, and each represents something different:

  • Slow fashion: clothes that are not governed by seasonal trends, classics, investment pieces
  • Sustainable fashion: clothes made from materials and practices that are earth-friendly
  • Ethical or fair fashion: clothes that pay a fair wage to their producers, garment workers, etc.

Ideally, I look for all three in the clothes I buy and share on my blog, but I use ethical fashion as a standard term.

Finding Inspiration

The next step I took was to shrug off the fast fashion hug. By this I mean I had to avoid aimless high street shopping, unsubscribe from newsletters, and stop following fast fashion brands online. I did continue to read magazines, books, and fashion journalism: it’s okay to enjoy different styles and fashion as art, but I wanted to add more substance to what I bought.

I’ve since developed an eye for finding ethical fashion brands, and ethical blogs – try my ethical blog directory to help you get started on your journey. I feel like my approach to living more ethically encompasses more than food and clothes though, it also considers cruelty-free and natural beauty, such as the range Ere Perez produces, and a slower pace of life.

I hope through my blog that I can impart a little wisdom as to how to live in a kinder way, and support the brands championing this too.”

Article by Besma Whayeb – Curiously Conscious

To learn more about Ere Perez, click here.

Sigue aquí el blog en español.


I’m Ere, Creative Director of Ere Perez Natural Cosmetics. This is more than a brand for me, it’s a lifelong dream come true. I was born in Mexico where I learned early on to value natural health and wellbeing. When I crossed the oceans and moved to gorgeous Sydney, I brought my heritage and love of natural living with me. Combined with the inspiration of people, places & nature I see around me daily, this is at the heart of everything I do – including being a mother to three children. Life is full and never dull! My natural makeup and skincare range is my absolute passion. I hope all women can feel healthy and beautiful – naturally.

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