As a loyal fan of Ere Perez you will of course be aware that we are a cruelty-free company. Finally, the cosmetics industry is seeing the importance of having cruelty-free products! 2018 will be the start for all non-cruelty-free products to be banned in Australia. Check out this article in biscuit magazine (issue 27) showcasing our beautiful cruelty free makeup.

“The government in Australia has proposed changes that mean any new cosmetic products entering the Australian market must not be tested on animals and must not contain any ingredients that have been tested on animals.

A whopping 85 percent of Australians are opposed to animal testing and will appreciate this new legislation. The proposed changes will also officially ban the practice of cosmetics testing in Australia. Whilst testing in our country hasn’t happened in the past, it will now be made officially illegal.

Firstly, it’s important to understand the current situation. The reason many products on our shelves are still tested on animals actually has to do with the laws in other countries. For example, in China where a lot of products are currently manufactured, it’s actually still a legal requirement for products to be tested on animals before being exported. The tests being carried out are cruel and unnecessary. They cause painful deaths for the animals involved including rats, mice and guinea pigs.

With so many brands of cosmetics on the market, how do you know that the products you are using are cruelty-free? A simple way to find out is to visit choosecrueltyfree.org.au and search the Choose Cruelty Free (CCF) accreditation list. The list is split into three categories:

• Not tested on animals
• Not tested on animals but owned  by a company that does, and
• Tested on animals.

Some popular brands still aren’t cruelty free. It might be worth checking your cosmetics at home to ensure your much loved brands are making the switch to cruelty-free!

Joyce showing off the beautiful, cruelty-free Creative Chamomile Eye Duo made by Ere Perez, with the help of Snowball the guinea pig. Guinea pigs make wonderful pets, and should not be subjected to the cruelty of animal testing. There are a number of guinea pigs available to adopt from most RSPCA adoption centres in Australia.

Nichole with Shia the rat, wearing the beautiful Clever Carrot Cheek & Lip Balm Happy, cruelty-free makeup made by Ere Perez. Rats are sweet, loyal, and intelligent animals, and do not deserve to have harsh cosmetic chemicals tested on them. Shia and a variety of other rats are available to adopt from most RSPCA adoption centres in Australia.

Sandra, wearing Ere Perez’ Rice Powder Blush in Bondi Blush, proving that you don’t need to harm animals to wear beautiful makeup, with Billy the rabbit.

Thank you to Mystique Model Management for volunteering their time, and Ere Perez Cosmetics for providing the beautiful, cruelty-free makeup!”

Credits: Article by Emma Lagoon. Photos: Will France. Makeup: Simone Howard. Magazine: RSPCA Queensland

To learn more about Ere Perez, click here.

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