All posts tagged: Cruelty free


Give some Love for our new UK Retailer!

We’re continuing to build on our brand internationally and have just launched with another fantastic online retailer in the UK – LoveLula. LoveLula is one of the leading online natural cosmetics and skincare retailers in Europe and supports the growth of the chemical free, cruelty free natural cosmetics market in the UK and internationally. Give them some love and find our products here:    


Pro Pick: Mascara Mania with Ere Perez

Have you ever rushed out of the house forgetting to add a lick of mascara and spent the entire day feeling naked?! I know you know what I’m talking about! Whether you love a little makeup or a lot, mascara is one of those miracle cosmetic products that few of us could bear to live without. By enhancing the shape of the eye and defining the lashes, all it takes is a few little licks and you’re instantly feeling more awake and ready to face the day. Enter: Ere Perez’s gorgeous range of natural mascaras! Volumizing Waterproof mascara – the only natural waterproof mascara on the market! All-Day Sunflower Oil mascara – a long lasting brown to accentuate length and add shine. Natural Almond Oil mascara – glossy black to strengthen, lengthen, condition and stimulate growth. Lash & Brow Aloe Vera Gel mascara – clear multi purpose for a clean, wet look. Why I love Ere Perez mascaras: Natural ingredients mean no nasty eye irritation! Now if there’s anywhere we should be especially concerned about using …


Inspirational Vegan: James Aspey

James Aspey is one of Australia’s best known vegans.  Having beaten cancer, he decided to get healthy and went vegetarian. His journey led him to become vegan, and to his Voiceless365 campaign for which he took a year’s vow of silence in support of voiceless animals. Here he tells us about his journey and life as a vegan and animal rights activist. Tell us how and why you decide to go vegan? I decided to go vegan when I realised that by being vegetarian I was still paying people to exploit, mutilate, torture and slaughter animals for foods and products I could easily do without. Contributing to such cruelty was far from the kind, peaceful, compassionate person I strive to be. Once I was convinced I could be healthy as a vegan (in fact, healthier!) there was nothing left to it but to do it. And it’s easily one of the best things I’ve ever done. Pretty much every vegan I’ve ever spoken to agrees. What does being vegan mean to you?  Being vegan is the most …


Inspirational Woman: Kate Johnson

At first glance you’d be forgiven for thinking that the beautiful Australian model, former beauty queen, graphic designer and animal advocate has led a charmed life. Indeed, she has in many ways, thought her life has also been peppered with tragedy and loss, which according to Kate has made her stronger, family-focused and determined to live a healthy, fulfilled lifestyle. You’ve had a tough year, how have you remained positive? I have to admit he last year has also been a huge one for many reasons, including the health of both my parents. My mother is a quadriplegic following a car accident when I was nine, and is now dealing with intricacies of kidney failure. My father, now retired, had surgery for bowel cancer this time last year and after given the all clear has since been diagnosed with prostate cancer. So it’s safe to say my life in the fast lane modeling and going to events every other day has changed dramatically! Sometimes life gives you a little wake up call to the important things in life, and for me, that means my family. You open two gifts every morning; they are your eyes. It’s taken …

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Inspirational Woman: Carly Schroeder

Actress Carly Schroeder (25) has been in the spotlight since the age of 3, starring in advertising roles as well as in TV shows, such as Port Charles and General Hospital, Dawson’s Creek and Lizzie McGuire and several films.  She’s a vegan, animal activist and extreme sports advocate, who spends much of her time climbing mountains as a free solo climber, when she’s not running marathons or in the water surfing or paddle boarding.  Here she shares her health and beauty secrets. What does being naturally beautiful mean to you? I’m an actress/model and I’m a free solo climber (no ropes) so, I’ve learned that “actress/model pretty” is never natural!  Natural is when I’m rock climbing. You can’t have a ton of makeup on with all the sweat and dirt and rocks falling at you. Natural beauty is the color of your eyes, the sun-kissed glow of your skin, the flushed lip color with a big smile. A little cover up, Chapstick and waterproof mascara never hurt though haha 😉 What is/are your healthy diet secrets? I’m …

vanilla from mexico

Versatile Vanilla – yet another Mexican miracle plant!

The Totonac people, who inhabit the East Coast of Mexico in the present-day state of Veracruz, were the first to actually cultivate vanilla. According to Totonac mythology, this beautiful native Mexican tropical orchid was born when Princess Xanat, forbidden by her father from marrying a mortal, fled to the forest with her lover. The lovers were captured and beheaded and where their blood touched the ground, the vine of the tropical orchid grew. In the 15th century named the fruit tlilxochitl, or “black flower”, after the matured fruit that shrivels and turns black shortly after it’s picked. Vanilla got its modern name from Spanish explorers who arrived at the Gulf Coast of Mexico in the early 16th century. They called it vainilla, or “little pod” and until the mid-19th century, when French entrepreneurs shipped it to the islands of Réunion and Mauritius in hopes of producing vanilla, Mexico was the chief producer of vanilla. Now Vanilla is cultivated in most tropical corners of the world. Versatile Vanilla It has the most enticing, beautiful, intoxicating aroma. …


Look Sharp With Our New 100% Biodegradable Eco Pencil Sharpener

If you’ve been struggling with useless sharpeners that make a mess of your lip and eyeliner pencils rather than sharpen them, then Ere Perez has come to the rescue with our incredible new Eco Sharpener. What’s the point of buying beautiful cosmetic pencils when you use a substandard sharpener that simply mangles them? Absolutely no point at all – in more ways than one! Our amazing new Eco Sharpener is unquestionably the best cosmetics pencil sharpener around. It will sharpen your pencils with precision and care and not only that, but it’s completely biodegradable, so you can feel just as good about it when you eventually dispose of it! The perfect accessory for every cosmetic collection, our new sharpener has a corn-based polylactic[1] (PLA) body that is biologically degradable. The blade is also recyclable and made from the highest quality carbon steel to give your pencils perfect pointed tips for a flawless application. This sharpener has thought of everything and even comes with a removable pick, tucked neatly into the body, to help dislodge the …


Get the look: fresh, illuminating, natural red carpet glamour

This Awards season is all about using nude colours and illuminating products to give a fresh, shimmering, youthful and natural look – both day and evening. Most importantly though, the almost makeup-free face is contrasted with ultra black thick lashes to make your eyes look huge, reminiscent of the 60s era of Mary Quant and Twiggy. During the day this look can be worn with understated, natural lipcolour, but for evening, add some bold red lips to get yourself red carpet ready. Here are our favourite naturally beautiful, fresh-faced leading ladies from the Golden Globes 2015. Here’s how to get this beautiful, flawless look with our perfect natural makeup essentials! For the face: Firstly dust on our ultra sheer, light Translucent Corn Perfecting Powder to seal foundation or simply even out foundation free skin. It’s so soft and silky you’ll just love brushing it over your face. Then use Versatile Vanilla Highlighter in Falling Star to highlight eyelids/arches, cheekbones; prime eyelids and lips. To add some light peachy colour to the cheeks, apply a light …

Photo credit: Rebecca Strain.

Inspirational Woman: Zoe Tuckwell-Smith

Zoe Tuckwell-Smith is one of Australia’s best-loved young actresses. Known for her leading role in Winners & Losers, she has appeared in many films and TV series, including Home & Away, All Saints and thriller, Gone. She lives in Melbourne with actor/director partner Damon Gameau and their one-year-old daughter, Velvet. Your little girl has just turned one! How has your life changed in a year? Magnificently. I never expected to love being a mummy as much as I do. It’s the most joyful I’ve ever felt! How do you juggle working as an actress and being a mum? I don’t really! I only went back for a few months after Velvet was born to finish up a job I’d been on for some time. It was really difficult juggling it all. I’m finished now and have taken the rest of the year off to be a mum. Are you a healthy eater? Yes, I eat really well and enjoy cooking a lot. I prefer savoury food over sweet any day and I’m sure most of …


Ten easy steps to better health in 2015

You don’t have to be a total health nut, suddenly go vegan or vow to run 10 kms a day. You just have to make some minor adjustments and be good to yourself. Being healthy is actually EASY… Getting healthy and changing to a healthier regime can be quite daunting. That’s why our New Year’s Resolutions so often fail. We simply ask too much of ourselves and end up giving up and going back to our old ways. The trick is to try not to overcomplicate your new year’s health regime. Don’t set unachievable goals. Just aim to make some easy adjustments. Here are some of the easiest ways to get healthy for 2015. Water – there’s no real minimum or maximum you have to drink every day. Everyone is different. But as long as your pee is clear and light in colour, you’re drinking enough!! Juice – we don’t mean cartons of concentrated juice that’s full of sugar, we’re talking good old-fashioned home-juiced raw veggies! A juice every morning will set you up for …