choose kindness
Our high-performing makeup and skincare products do not exploit animals. We are certified cruelty-free by PETA and Choose Cruelty Free Australia. Our formulations & ingredients are not tested on animals. Our commitment to be cruelty-free influences all of our decisions. From our formulations, ingredients and suppliers – this is at the heart of our brand. If a new trend in cosmetics is announced – and it comes from an animal, we let it pass by and wait for the trend to end. There is always a plant-based alternative that gets the same results. And if a new ingredient has been tested on animals – we say, No Thank you. We don’t want the beauty industry to inflict harm on animals, and we know you don’t want that either. When you choose us, you can be sure that our supply chain is free of cruelty to animals.