There are so many products to choose from these days. We want it all: performance, longevity, the right price. If you’re conscious of the environment, you want your purchases to make as little impact as possible. So what does this mean? When we start to be aware of the huge amount of energy it takes to product a single item – in terms of electricity, water, human hands and other resources, it changes the way we view the world. You only have to watch one video of all the rubbish in the ocean to feel a little overwhelmed. We live in this beautiful world, but it seems so much of what we do is having a negative impact!
We live in an amazing time where we face huge environmental and social challenges, but we are also more equipped than ever to deal with these challenges and to meet them with creativity and innovation. The rise of the conscious consumer provides a unique opportunity for brands to see further than the traditional horizon of simply ‘doing enough’.