To makeup or not to makeup? It’s totally up to you! Our relationship to makeup is personal – it can change over time or stay consistent for decades. Some women prefer neutrals, while others experiment with vibrant colours. Our makeup routine can reflect how we are feeling, be used to change how we feel or be an outlet for creativity. You can love wearing makeup daily or only on special occasions – either way, we want you to LOVE your skin, how it feels and how it looks in the mirror. We celebrate skin with makeup on it, and skin without. We want you to feel great when you are all made up for an event, and when you are bare-faced and casually dressed. We love bright lipstick with old jeans, and cocktail dresses with barely-there makeup. In our world – anything goes. look #1: BEAUTY This could be for home only, a NYE party or heading off to yoga. It’s a guaranteed natural glow!
The goddess that is Lara Ekuwa Baidoo shared with us her wisdom around shining your unique truth and living a life of complete authenticity. Lara is passionate about creating safe spaces for strong women of colour to help them heal from past trauma and guide them into stepping fully into their unique and authentic magic – all through the power of storytelling. Lara has created a beautiful online space and coaching course which supports the challenges faced by women of colour on their healing journeys. Through sharing her own experiences and healing journey, Lara shows just how magical it is to be real, raw and unapologetically authentic.
Melissa Ambrosini completely encompasses all things natural beauty and self-love. She is a health and wellness guru, self-love advocate, best-selling author, speaker, host of her own podcast and all-round authentic human. This beauty chooses only the most natural and eco-friendly products to add a little extra oomph to her look. Here’s how to get her look using the all-natural Ere Perez makeup:
Allie Athanasio is a gorgeous, curvaceous model and self-love advocate. She creates amazing content surrounding these, and a few more juicy, topics, which she shares with her strong social media following. When not sharing her wisdom, Allie is also an actress, wanderer and all-round creative, who shares her vibrant life and love and inner positivity with the world. She uses her voice to inspire women to embrace and love their natural beauty and is also a huge advocate for mental health awareness.
Do you wear eyeshadow? Do you know that we have three colour palettes you’ll love? Do you know we are so eco-friendly & aware of your wallet – you can buy your favourite shades individually when they run out? Chamomile Eye Palette – gorgeous is much-loved and you should know all about her. She has six eyeshadows in neutral and earthy tones. Including three shimmer shades + three matte shades. Formulated with calming chamomile, so natural & friendly to sensitive eyes. We’ve all looked in the mirror after a few hours of wearing eyeshadow, only to see red, unhappy eyes staring back. Gorgeous will not do this to your precious eyes! The colours in this palette are named after some of Ere’s favourite women: AYLIN – warm sand * FAY – autumn hues * ANA – light terracotta KAT – bronze goddess * VICKY – golden olive * ESTELLE – deep brown
Health and fitness guru Emily Campbell sat down with us to chat about all things conscious choice and making the switch to natural products. Emily Campbell is a leading Female Fitness expert and co-founder of Fiit Chick Transformations. Her mission is to change the lives of over 10 million females by teaching them how to live a healthy, active and fulfilled life.
Life is busy, life gets messy, sometimes – it gets sweaty! We can all be prone to feeling like our skin is a bit hot and sticky, or even more shiny than we like it. This can be caused by humidity, temperature, hormones, stress & anxiety or natural oil production. Our corn translucent powder – one for all is the ideal pressed powder for the complexion & finish you’re after. Can be applied when you put on your makeup as a finishing and setting powder, and throughout the day. A quick dab will calm your shine! Corn for Cover moringa all-beauty crème – quinoa water foundation – haze – arnica concealer – chai – carrot colour pots – holy (cheeks & lips) – chamomile eye palette – lovely – aloe gel lash & brow mascara – clear – vanilla highlighter – falling star – corn translucent powder – one for all
Beauty exists at every age – and don’t you try and tell us otherwise! Some of our greatest style icons & beauty influencers are timelessly elegant and gorgeous whether they are 20, 30, 40, 50, 60, 70 and beyond. It was Oprah Winfrey who famously once said that 50 is the new 40. This is for faces that have lived, for skin with character and adventure at the edges. We want you to feel sassy, confident and beautiful, from here on in. If you are facing your 30th or just had your 47th, if you are worried that 25 feels suddenly too old… we got you. Time is one thing we can do nothing about, but we can do a lot to nourish and care for our skin along the way: Switch to natural skincare and makeup products. This will help your skin and your health. Hydrate your body with water, and your skin with moisturizing products. It’s never too late – or early! – for an eye cream. Our tip is to use your …
As adults, our opportunity for creativity and play can feel limited. We work hard, we pick up kids from school, we study, commute, sit at computer screens, shop for food, do laundry… the list is endless. Finding small moments in our daily lives that are playful + fun make a big difference! Any kind of expression – painting, drawing, watercolours, dancing, the clothes we wear, gardening, baking or crochet – can help us find a little joy. Makeup is the same; makeup is all about self-expression. Colour, texture, brushes… it’s a little like painting our faces, right? Our range of pencils for lips and eyes are fun, quirky, and colourful. Drawing lines, blending with fingers, it might be the only bit of creativity we get today – but we’ll take it! Explore for yourself and look out for all the tiny ways you can add ‘play’ into your life! Look#1 – Sesame lip liner, Brow pencil and Eye pencil FOREST
Two of the biggest stressors for our skin are the sun, and pollution. We can wear hats and apply SPF for sun protection – protecting against pollution is more complicated. The urban areas we live & work in are usually polluted. Smog from cars, congestion, lack of green spaces all contribute to an environment that is not always skin-friendly. Invisible particles in the air can clog pores, affect skin health and contribute to lines developing. You know when you haven’t binged on junk food or alcohol, you’ve exercised nearly every day and still – you wake up on a Sunday morning with redness or a breakout? Sometimes, pollution is the villain… We can’t do much about the pollution that gets on our skin as we wait for the bus, catch the subway or take a stroll to the neighbourhood park, we can do a lot about getting it off. This is our best defence… remove remove remove!