Author: Juan Perez

choose kindness

Our high-performing makeup and skincare products do not exploit animals. We are certified cruelty-free by PETA and Choose Cruelty Free Australia. Our formulations & ingredients are not tested on animals. Our commitment to be cruelty-free influences all of our decisions. From our formulations, ingredients and suppliers – this is at the heart of our brand. If a new trend in cosmetics is announced – and it comes from an animal, we let it pass by and wait for the trend to end. There is always a plant-based alternative that gets the same results. And if a new ingredient has been tested on animals – we say, No Thank you. We don’t want the beauty industry to inflict harm on animals, and we know you don’t want that either. When you choose us, you can be sure that our supply chain is free of cruelty to animals.

our non-gmo promise

The issue of genetically modified food has people concerned for many reasons. GMO, “genetically modified organisms”, basically means that they have been created scientifically in a laboratory using genetic-modification techniques. Scientists, consumer and environmental groups have lobbied against genetic interference of our food for health and environmental reasons. While there are regulations about GMO foods in many countries, they don’t apply to cosmetics and skin care products. We are aware of people’s concern regarding GMO ingredients cosmetics affecting human health. Even if cosmetics are only applied to our body, we all know that skin is the largest organ in the body. To date, there is no scientific evidence that GMO ingredients used in cosmetics are unsafe, but still we want to give peace of mind to our customers.

sustainable palm oil

We know you care about the issue of palm oil – and so do we… We take seriously the environmental concerns of the palm oil industry and endeavour to minimise use of this ingredient in our products. Our company is constantly looking for sustainable alternatives not just for this palm oil, but for all our formulations and packaging. While we are working towards phasing out palm oil entirely, we have taken the best action possible to mitigate against our minimal usage. We are members of the RSPO (Roundtable on Sustainable Palm Oil) and have approval to use their logo. This means that we have calculated the total amount of palm oil used in our formulations, including products where there may be possible palm-oil derivatives, and we offset this with the purchase of RSPO certified credits. These credits incentivise the production of certified sustainable palm oil. You will see this authorisation on our packaging with the following symbol.  

who we are

Our brand was founded by Ere Perez, you probably know that by now. But did you know that her husband, Juan, is a co-founder? Juan has been a vital member of the team since day 1. Juan was recently interviews by Cosmetics Design and we wanted to share his words with you so you could get to know our CEO. We have always been a business of family and friends, and we love introducing our team to you! For us, our brand is about people and love. Here’s some info from Juan from the original interview… “Our brand was born in 2004. Like most family business it started humbly from the sunroom of our apartment in Tamarama, Sydney.” 

good keywords

There are so many products to choose from these days. We want it all: performance, longevity, the right price. If you’re conscious of the environment, you want your purchases to make as little impact as possible. So what does this mean? When we start to be aware of the huge amount of energy it takes to product a single item – in terms of electricity, water, human hands and other resources, it changes the way we view the world. You only have to watch one video of all the rubbish in the ocean to feel a little overwhelmed. We live in this beautiful world, but it seems so much of what we do is having a negative impact!

trending now: hyaluronic acid

Hyaluronic acid sounds a little intimidating. In fact, if might sound like something you don’t want to put on your face! Especially if you are into natural skincare. But you can be reassured, this ingredient, when included in a natural formula will do wonders for your skin. Hyaluronic acid occurs naturally in the body. We are born with large amounts of it in our skin and it decreases as we age. Skin starts to wrinkle and lose its bounce and elasticity as time passes, but applying hyaluronic acid to your skin can help reduce these signs of stressed/aging skin.

celebrating australian ingredients

Australia’s floral kingdom has an abundance of unique plants that have healing properties for our health and wellbeing. Eucalyptus and tea tree oils are two that get a lot of press, and for good reason. We’d like to introduce you to some other botanical super heroes that are just as incredible for your skin…   The quandong is a wild bush peach native to the deserts of central and southern Australia. The fruit has been eaten by indigenous people for thousands of years, the leaves and bark of the tree were used medicinally. This fruit is worthy of a closer look and here’s why:

every decision counts

We live in an amazing time where we face huge environmental and social challenges, but we are also more equipped than ever to deal with these challenges and to meet them with creativity and innovation. The rise of the conscious consumer provides a unique opportunity for brands to see further than the traditional horizon of simply ‘doing enough’.